Category: Beginner’s Guide

A lot of work goes in creating a website. You need to write amazing content that immediately grabs the attention of the reader, use attractive images and interactive graphics that are pleasing to the eye, and develop a UI that makes the user keep exploring your website. However, to make your website visible on search…

When customers search for products and services, they are looking for the best local solutions available nearby. For example, brick-and-mortar shops with physical locations like electrical services, dry cleaning services, grocery stores, dentists, pharmacists. If you are offering such solutions and services, you would want your business to rank at the top on Google for…

Generating quality leads is the ultimate aim of any marketing process, whether your business is B2C or B2B. In fact, for B2B operations, lead generation is the most crucial way to sustain business growth. A well-nurtured lead can translate into long-term customer contracts, referrals for new leads, and numerous opportunities to upsell and cross-sell other…

Despite creating amazing content, doing solid keyword research, building enough solid backlinks, and doing extensive competitive analysis, your website might still not rank high in Google. That’s because there could be numerous technical issues that can pull down your website ranking, incur penalties, or just make it vanish away from the search results. These issues…

Competitive analysis is an essential part to succeed in any business. No matter how well you do, there will always be that rival firm nipping at your heels and trying to push itself to the top. For any product or service your business, there are bound to be other companies that offer a similar product…

Link building is one of the key factors that governs the Google SEO ranking of your website. You can create amazing content, invest in gorgeous creatives and optimize your web pages for different high-volume keywords, but your SEO efforts won’t amount to much if your website does not have authoritative backlinks or gets referral traffic.…

Keyword research is the bedrock of search engine optimization (SEO). No matter how much effort you make in researching and writing your blog post, if you don’t include the relevant, quality keywords, your post will not show in the Google search rankings. Whether you want to increase your sales, generate leads or showcase a new…

How do you imagine a Search Engine results page? Does a chronologically ordered list of results come to your mind? I hope not. Although that was how a SERP or Search Engine Results Page (SERP) looked like years ago. But a lot has changed! A drastic makeover. a lot fewer white spaces, a lot more…

If the last week’s SEO chatter is anything to go by, then the Google BERT update seems to have occupied a lot of space everywhere. Even though Google has only done it for 10% of its US-en SERPs. But then, when we SEO’s are quite capable of making mountains out of moles when Google says…

It’s been more than 10 years since I’ve been Blogging. Yes. It’s good to brag about it. I mean, why Not? And I’ve come across a lot of folks who have expressed a keen interest in Blogging as well. Many of these include people who write way better than me. And yet, the whole exercise…