Competitive analysis is an essential part to succeed in any business. No matter how well you do, there will always be that rival firm nipping at your heels and trying to push itself to the top. For any product or service your business, there are bound to be other companies that offer a similar product as yours. In a crowded marketplace, competitive research becomes all the more important – the more information and insights you have about the strategies and being employed by competing firms, the easier it becomes to devise or modify new and existing ones to stay a step ahead of all others. Here is a list of 10 competitive analysis guides to help you get started:
For Peep Laja at CXL Institute, researching your competitors is not as simple as a cut-and-dry process. It should be value-based and integrated with the research you are already doing. While he adds a note of caution that being reactive can sometimes be more harmful than doing nothing at all, having enough knowledge about your competitors is always better.
A comprehensive guide on competitor analysis that makes you understand the basics and what aspects do you need to explore in order to come up with effective competitor data.
BlueFrontier takes an SEO-based approach to conduct competitive analysis and covers various steps that can help you gain a competitive advantage over other businesses.
Impact stresses on the importance of competitive analysis in a crowded marketplace and how you can achieve strategic advantage over your rival firms in five easy steps.
Smashing Magazine’s competitive analysis guide takes a designer-centric approach and emphasizes on collection of critical data if you want to create a user-friendly product.
Myk Pono’s extensive competitive analysis guide provides a framework to understand its scope, helps you explore market trends, and evolve your go-to-market and positioning strategy accordingly.
CloudApp provides a structured competitive analysis guide that explores the various aspects that revolve around researching your competitors, explains what are the various competitive analysis charts as well as a detailed look at the Porter’s Five Forces model.
Quantcast’s competitive analysis guide helps you learn the importance of doing crucial research on your competitors, the different ways to do it, the mistakes to avoid, and how to stay at the top with the information you have.
Hubspot’s free competitor analysis guide is available in the form of an eBook. It provides a detailed insight into how you can identify the direct and indirect competitors, analyze your rival firm’s strategies to gain key insights, and how you can align your entire team to have a strategic advantage.
An in-depth guide to competitive analysis by Talkwalker. This guide is a golden mine of useful links, detailed steps and has a competitive analysis template included to help you track, analyze, & outsmart the competition.
SEO is an important part of your competitive analysis, as well your overall marketing strategy. Here are 10 keyword research guides to help you get started.