Generating quality leads is the ultimate aim of any marketing process, whether your business is B2C or B2B. In fact, for B2B operations, lead generation is the most crucial way to sustain business growth. A well-nurtured lead can translate into long-term customer contracts, referrals for new leads, and numerous opportunities to upsell and cross-sell other products and services. So how should you devise a lead generation strategy tailored for your business and ensure high-quality leads are passed on to the sales team? You need to craft an effective content strategy, utilize the relevant marketing channels, and capture red-hot leads. Here are 10 Lead Generation Guides to help you get started:
A strong proponent of inbound marketing, Hubspot explains in this guide how you can fit lead generation into your overall inbound marketing strategy. This post starts from scratch, explaining what the different types of leads are, and moves up to elaborate on more advanced concepts and strategies around lead generation.
Whether you are a beginner in marketing who wonders what lead generation means, or an expert looking to improve on your existing strategies, this guide provides lucid concepts and actionable tips to help you capture more qualified leads.
A comprehensive guide that covers all aspects of B2B lead generation – from demand generation, lead generation, and lead management – you will learn how to identify potential leads and turn them into customers.
Sign up on Marketo and get access to this free lead generation guide that discusses in detail the various processes you need to work on for capturing quality leads – from content marketing to website SEO to telesales and content syndication.
When you hear the term ‘lead generation’, you visualize the image of people huddled in a room, talking rapidly in loud voices on their headsets to potential customers. Or employees sending hordes of emails, anticipating a positive response from at least a few of them. This free lead generation guide does away with cold calling and cold emails and describes an easy step-by-step process to attract more leads and accelerate the sales funnel.
Sales Hacker describes an easy to follow 6-step lead generation process to keep your pipeline moving, get top quality leads, and close more sales deals.
Another invaluable resource for B2B lead generation, this guide takes an integrated approach (covering SEO, content marketing, email marketing, video marketing, etc) to help you get more qualified leads for your business.
This lead generation guide by SimilarWeb helps you understand what generating leads is all about, focus on the types of lead generation, the various tools you can use, and how to use it to accelerate your sales funnel.
Recognizing the fact that B2B leads are scarce to come by, but prove to be invaluable when they sign up with you, this guide touches upon all the necessary processes for identifying, screening, and capturing qualified leads for your business.
Rialto Marketing’s lead generation guide focuses on small businesses and what steps they should take to get more customers. In the COVID-19 era, it becomes more important than ever to be aware of the various processes and tools that small businesses should utilize in order to generate traffic and expand their customer base.
Without competitive research, your business stays at the risk of falling back. Here are 10 Competitive Analysis Guides to help you start out.