[Guest Post contributed by Jay Shah]
There’s a lot of work to be done from the business side to remain in front of the marketing bend in 2019. This infographic from Fullestop takes a look at the most recent patterns of computerized advertising that will lead the business world this year. These trends, if implemented correctly, can build brand reputation, increase deals or conversion rates.
A chatbot is an artificially intelligent program developed with the aim to serve the need of a client. They can rapidly reply with information the client requires. As of now, 73% of marketers use website analytics to examine their audience.
AI helps in examining purchaser behavior and their search patterns, which ultimately help organizations updating their strategies in order to meet customer preferences. Digital marketing specialists are always encouraging their customers to adopt AI to save money on expenses and promote their business growth.
Content Marketing is not a trend but is something which continues to grow rapidly and can be executed by any form of an organization regardless of their field or size. Content marketing helps grow almost every digital channel, from search to social media, and is central to the overall marketing strategy.
Voice search is already marking its solid presence in online searches, especially because of voice assistants like Siri, Alexa, Google assistant, etc. According to industry specialists, 20% of mobile searches on Google and almost one-fourth of all inquiries on Bing are voice searches. It is expected that half of the searches will be voice searches by the year 2020.
Social media platforms offer unique marketing choices to meet your organization’s particular needs. Posting on social media opens up lines of communication among you and potential purchasers and keeps them updated about your products or services you offer.
So, what excites you the most in this year in Marketing? Share your thoughts!
Also, if you’re new to Digital Marketing, here’s a guide on getting started which might help you.