social media interview questions

Social Media Interview Questions

Social media isn’t what it used to be before. As Organic reach dwindles and brands have become more conscious about their spending and strategy on social media, it has become harder to get a job.

If you’re looking for a career in the social media of today, be prepared for some tough questions coming your way.

We’ve curated a list of 100+ questions that can help you prepare for such a scenario.

  1. Why did you choose Social Media industry?
  • Do you know what Facebook Edgerank is? Why is it important?
  • What are the social media success tracking tools?
  • What are top Social Media Marketing Tools to consider?
  • What KPIs (Key Performance Indicators) would you recommend to report on social media efforts?
  • In what ways can you measure social return on investment (ROI)?
  • What are the elements of a viral video? Have you ever made a video go viral?
  • What are the best practices on Twitter?
  • How can you boost Facebook reach?
  • What is your most successful social media campaign? Why?
  • Do you know our competitors? What Social Media strategies are adopted by them?
  • Why do you consider the competitors you mentioned as ‘our competitor’?
  • How will you make your relationships drive more traffic to our blogs?
  • What is the difference between social customer service environment and social marketing environment?
  • What are the marketing strategies to generate leads? What strategies would you use to generate leads for our business?
  • What is the most important task of a social media manager?
  • Have you ever handled online reputation crisis? Share an example?
  • How can we allocate a budget for social media advertising? Do you have a formula to decide on the budget?
  • How important do you think online communities are? Have you managed any online community in the past?
  • What goals should we set for each of our social media accounts, and what does success look like?
  • Tell me about SEO and its relationship with social media?
  • How do you maintain the relationship between Social media and other marketing teams?
  • Can you describe your biggest social media failure? What lessons have you learnt from that?
  • How do you check and stay on top of the latest updates, innovations, and new platforms in social media?
  • Can we run a free contest on our Facebook Page where fans like and share our regular posts to win? What KPIs should we consider for that?
  • Can you some examples of the social media projects you’ve worked on?
  • How would you communicate with the rest of the company?
  • Do you have your own blog or do you regularly publish content on your own social media platforms?
  • Tell me a story.
  • Pitch my company to me as if I were a potential customer.
  • Explain how you can use Facebook for Conversion Measurement?
  • List out the tips to improve your Facebook EdgeRank?
  • Share some tips to increase your reach on Facebook?
  • Besides Social Site how you can optimize your content?
  • List out the tips to promote your blog or content on social media sites
  • Explain how would you assess the social media presence of a company?
  • Name the two popular social Media sites that you will be targeting as a social media manager for the promotion of a business or a product
  • Develop a basic strategy to promote a new product on a social media platform?
  • Tell one goal of a social media page of a business which is active on Facebook. How this could be achieved?
  • How can social media networks contribute in generating revenues?
  • What type of pages would you consider to be used for paid promotions?
  • How would you invest your time into organic or Paid opportunities on Social Media?
  • Do you think a viral video can help a business for its promotion on the social media?
  • What according to you is the biggest disadvantage of declaring presence on the social media by a business?
  • What are factors that you will pay attention to for assuring ROI?
  • What would be your strategy for keeping your posts, news and content on the top of the news feed and search results
  • Suppose you are given the responsibility to allocate the social media budget for us, how you will be doing that?
  • Can you manage multiple Facebook pages, what can be the challenge in same?
  • What do you think of our current social media efforts? What could we be doing better?
  • Tell me about a successful social campaign you’ve run from beginning to end.
  • How do you use social media as a tool for customer service?
  • Say there’s a crisis on one of our social media channels. How do you handle it?
  • When is it better not to engage on social media?
  • What makes a piece of social media content successful?
  • Give me a couple of examples of social media experiments you’d like to run with our business.
  • Which social media sites do you recommend for businesses? Why?
  • What social sites do you use personally? Why?
  • How does your personal social media presence impact your employer?
  • What social media pages or profiles have you created and managed in the past?
  • What conversation domains do you focus on?
  • What is a limitation you experienced on a social media platform? How did you surpass it?
  • What is your strategy for social media and content?
  • What sites do you think the company should be on that we are not?
  • How would you design an optimal social media experience for our customers/users?
  • How do you use and leverage the benefits of both LinkedIn Groups and LinkedIn Pages?
  • How do you measure the success of a social media strategy?
  • How do you monitor trending topics?
  • Who are the leading topic influencers in this industry?
  • How do you stay current on all the shifts and innovations in social media?
  • Are there any hot new social media platforms on the horizon we should be aware of?
  • What innovative things are our competitors doing on social media?
  • How do you energize the community?
  • How would you handle user/customer complaints?
  • How do you personalize a large-scale social presence?
  • What’s the difference between targeted and large audiences? Which is better for our business and Why?
  • How do you monitor comments and brand mentions on social media sites?
  • How do you identify brand advocates?
  • How do you define engagement? How can we improve engagement on our social media posts?
  • How would you add value to our social media department?
  • Which social media experts or influencers do you follow?
  • Which social media brand strategy has inspired you? Why?
  • What are the key ways you ensure a campaign’s success across various social media platforms?
  • How do you stay organized when managing several campaigns across various platforms?
  • How should we be using Facebook for marketing?
  • How should we be using Twitter for marketing?
  • How should we be using LinkedIn for marketing?
  • How should we be using YouTube for marketing?
  • How much time should social media marketing take each week?
  • Is outreach an important part of social media marketing?
  • How long does it take before I’ll start seeing results from social media marketing?
  • What are some common social media marketing mistakes that business make?
  • What are some general tips for social media success?
  • What’s the Best Time to Post? How do you decide this?
  • How do I get more followers?
  • Are followers more important or engagement?
  • How to get your customers involved and engaged?
  • How to get more retweets on Twitter?
  • Top 5 reasons why social media is worth the investment?
  • Is Social Media Marketing Better For B2c Or B2b Businesses? How different should the strategy be?
  • Should Each Department In My Company Have Its Own Social Media Initiatives?
  • What Type Of Social Media Content Converts Best?
  • Discuss the relationship between social media and content marketing.
  • Social media functionality is constantly evolving. How do you stay updated?
  • What’s the relationship between social media and brand-building?
  • What social channels do you prefer and what are the advantages and disadvantages of each?
  • What strategies would you recommend for building a social following?
  • How would you describe the brand voice of your current company?
  • How would you describe your company’s visual identity?
  • What tools do you prefer for scheduling, content curation, project management, social listening, etc?
  • How have you used social media for customer support?
  • What’s the relationship between social media and sales?
  • How would you present the results of your work?
  • How would you encourage the creation of user-generated content? Which platform is the best for this?
  • How do you integrate social media with offline events?
  • Describe a time you interacted with an angry customer on social media.
  • How would you handle negative comments about your brand on social media?
  • What have you noticed about our current social presence? What could we improve?
  • If hired, what metrics would you look at to learn about our current social media strategy?
  • We are launching a new product. Which networks would you advertise the product launch in? Which do you think would be the least effective? Why?
  • How would you A/B-test the timings of our social media posts?
  • If we decided to broadcast a live event, how would you measure its success?
  • What metrics would indicate that a social media campaign has failed?
  • What metrics do you monitor everyday? What reports do you compile?
  • What tools do you use to schedule posts?
  • How do you find out Facebook followers’ demographics? What would you do with this data?
  • How do you measure user engagement (e.g. views, clicks and shares) for ephemeral content, like Snapchat or Instagram Stories?
  • How can SEO increase web traffic? Mention some SEO effective practices for web content.
  • What keyword research tools do you use and how do you implement their findings?
  • Describe a social media campaign you ran from beginning to end. What was the purpose of the campaign, what channels did you use and what results did you achieve?
  • What challenges have you faced when trying to explain social media metrics to non-technical executives? How did you overcome them?
  • Have you ever faced objections or doubts when suggesting a new social media strategy? If so, what did you do?
  • How would you describe Facebook vs Snapchat vs Instagram vs any other social channel?
  • What makes a piece of social media content successful?
  • How will you avoid mistakes & if somehow you mess up with something on social media channels how will you handle the client/top management?

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