An SEO report in 2026 has a harder job than it used to. Rankings and organic sessions still matter, but clients now ask new questions: Are we showing up in AI Overviews? Why is traffic down when rankings are up? A good template answers those before they’re asked.
Below are six free templates — re-checked, with dead links fixed and rebrands accounted for — plus a note on what to add for the AI-search era.
1. Backlinko — SEO Report Template
A clean, presentation-style template covering traffic, rankings, backlinks, and conversions. Best for monthly client reporting when you want something polished without building a dashboard.
2. Ahrefs — SEO Report Template
Ahrefs pairs its template with a guide on what to report and why — wins, losses, next steps — rather than just charts. Good discipline for agencies that over-report and under-explain.
3. Moz — SEO Reporting Templates
Part of Moz’s mini-guide to SEO reporting: multiple templates with framing on tailoring reports to stakeholders (executive vs. practitioner). Strong on narrative, not just numbers.
4. The Blueprint Training — SEO Report (formerly Webris)
Moved and updated. Ryan Stewart’s popular Webris template now lives at The Blueprint Training (the old webris.org link redirects). It’s a Google Looker Studio dashboard, updated June 2025 — one of the most complete free agency-style reports available.
5. Whatagraph — Free SEO Report Templates
A gallery of automated report templates pulling from Google Analytics, Search Console, and SEO tools. Free templates; the automation platform behind them is paid.
6. Semrush — SEO Report Template (Looker Studio)
Formerly Semrush’s “Google Data Studio” template — Data Studio became Looker Studio in 2022, and Semrush’s post has been fully refreshed with a free Looker Studio template. Connects Search Console and Analytics data into a live, shareable dashboard.
What to add in 2026: AI visibility metrics
None of these templates existed when AI Overviews did, so whichever you pick, consider adding a section for:
- AI Overview presence — which of your tracked keywords trigger an AI Overview, and whether you’re cited in it (Semrush, Ahrefs, and dedicated tools like Profound track this).
- Zero-click context — impressions vs. clicks from Search Console, so a rankings-up/traffic-flat month has an explanation.
- LLM referral traffic — sessions arriving from ChatGPT, Perplexity, Gemini, and Copilot, now visible as referrers in analytics.
Clients are already asking about AI search. A report that answers before they ask is how you keep them.
Wrapping up
Six templates, all still free, several moved or rebranded since we first published this list — which is itself a lesson in why reports need re-checking. Pick one, wire it to your data, and add the AI metrics above.
Before you report on indexing, make sure the pages are actually indexed — here’s how to check if a page or website is indexed by Google.
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