Beginner’s Guide to Email Marketing

Are you a beginner who is looking to get started with Email Marketing?

And have you been looking for the best email marketing guide to kick-start your email marketing?

If yes, you’ve come to the right place.

But this isn’t a step-by-step guide to help you do that. This is a resourceful article that gives you 5 of the Best Email Marketing Guides that can get you started.

And these will be the ONLY guides you’ll have to read to send out amazing emails, get more traffic to your site and sell more of your products.


Let’s get started!

  1. Hubspot

This Email Marketing Guide for beginners created by Hubspot comes as a free ebook download. The ebook explains Email Marketing from scratch and can help you learn (in detail) about the best practices to follow for email marketing and best (and ethical ways) to grow a healthy email list.

The email practices of Hubspot itself are quite amazing and this Email Marketing Guide reflects those practices.

  1. Email marketing best practices;
  2. How to grow a healthy email list;
  3. How to save time using email automation;
  4. The different types of marketing emails (with examples);
  5. The most important email metrics to measure (with formulas);
  6. An email A/B testing checklist.


[Link to the Guide: Click Here]

 2. OptimMonster

This Email Marketing Guide from OptinMonster explains What Email Marketing is and walks you through the entire process of setting up your very own Email Marketing Funnel.

This Email Marketing Guide takes you through the different tools available for Email Marketing to choose from. Based on your requirements, budget, and ease-of-use, you can select the ones you would like to try. You can even try them out to check which ones would work for you.

The guide also teaches you about Lead Magnets and how to better convert visitors into Leads for your Email campaigns.

The guide is divided into the following sections:

  1. Why Email Marketing?
  2. Getting Started
  3. Growing Your Email List
  4. Email List Segmentation
  5. Email Open Rates
  6. Email Automation

[Link to the Guide: Click Here]

  1. BloggingWizard

This Complete Beginner’s Guide by BloggingWizard is an elaborate 2 Chapter (further broken down into 10 points) is a guide that is a strategy-driven guide that is very useful in the long-run. They also contain detailed reviews of Email Providers for you to choose from based on your needs.

Here is the summary of what the Guide contains:

Chapter 1 – Setting up your email marketing system

  1. People enjoy getting emails
  2. Choosing an email provider
  3. Use a content upgrade
  4. Where to place your sign up form
  5. Single or double opt-in?

Chapter 2 – Delivering your first email marketing campaign

  1. How to create a great email campaign
  2. Writing effective email subject lines
  3. Tell a story in your campaigns
  4. It’s formatted for easy reading
  5. The benefits of creating an automated email responder

[Link to the Guide: Click Here]

  1. CampaignMonitor:

This 5-step process Email Marketing Guide is a simple, example-rich and concise guide to get you started in your Email Marketing Journey.

Steps Covered, include:

  1. Establish your goals
  2. Build your email list
  3. Select the type of campaigns you want to send
  4. Create your first campaign
  5. Measure your results

[Link to the Guide: Click Here]

  1. SEOPressor

This 9-step Email Marketing Guide by SEOpressor broadly covers the steps involved in creating an Email Campaign. The steps are detailed with screenshots to give you a glimpse of ‘what exactly you need to do’.

Here are the 9 Steps:

1) Building Your Email List
2) Drafting Your Email
3) The Perfect Call-To-Action
4) The Follow Up
5) Keep Your Subscribers On Mind
6) Final Drafting Step
7) Testing—1—2—3
8) Scheduling
9) Tracking Success With Analytics

[Link to the Guide: Click Here]


This article by Econsultancy is not a guide but includes 49 Tips for Email Marketing which are helpful for any beginner who is trying to set his Email Marketing. Click here for the article.

Have you come across other detailed guides that are helpful for beginners’? Please add them in the comments below and we’ll add them up in the list!

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Also, if you’re new to Digital Marketing, here’s a 5-step guide to getting you started: Click here

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