Creating an email marketing campaign requires a lot of effort and coordination amongst different teams. The marketing team strategizes the goals of the campaign, the content team creates effective email copies to grab the attention of the readers, and the creative and development teams offer this content in the most streamlined, effective, and eye-pleasing manner. However, all your efforts will come to a naught if you can’t measure the performance of your email campaign. For instance –
- How many signups did you get?
- What was your email open rate? Click rate? Bounce rate? Conversion rate?
- How many readers are unsubscribing from your emails?
You can get a fuller picture of your email marketing efforts by tracking different metrics. This is achieved by collating the necessary data through free email marketing report templates. Here are some of them to get you started:
Demonstrate the value of your email marketing campaign with this free email report template from Bizibl. With different sections highlighting numerous metrics, you can customize this report and use it again and again by saving the blank template.
Track and analyze the performance of your email campaigns according to different KPIs with this free email marketing dashboard template from Sendinblue.
Coschedule offers a bunch of email marketing templates, in which the report template is included in the form of a PowerPoint file. Free to download!
Emfluence helps you build a customized email reporting template that tracks and compares the performance of various email marketing campaigns against benchmark data. Its free email report template allows you to start from scratch and build along your own KPIs and current metrics.
This free report template from SlideGeeks covers 9 stages of the email marketing process – email marketing, consultation, maximum response, database integration, copywriting, list building, delivery optimization, content development, campaign development, return on investment.
Track and measure the performance of your email marketing efforts by analyzing leads, subscribers, and other performance indicators. Get a crystal clear idea of what needs to work effectively to achieve your goals and what adjustments you can make with ease.
Track your email analytics and use popular email marketing applications like Campaign Monitor, Aweber, Constant Contact, and MailChimp through this free template from Dasheroo.
Email marketing is an important component of your overall content strategy. To take the first step, you need to create an effective content calendar that is aligned with your business goals. Here is a list of FREE Content Calendars you should use to kickstart your goals!